Top 5 Lifestyle Apps on Android in Italy - Q4 2021

During the fourth quarter of 2021, the top 5 lifestyle apps on Android in Italy showed varied performance metrics in terms of weekly downloads and active users. Here’s a detailed look at how these apps fared.

Amazon Alexa saw a notable increase in weekly downloads, peaking at around 89K in the week of December 20 before slightly dropping to 73K in the final week of December. Active users experienced a steady climb from 290K at the start of the quarter to approximately 419K by the end.

Glovo: Food Delivery and More maintained a consistent download rate throughout the quarter, with weekly downloads ranging between 24K and 35K. Active users showed an upward trend, peaking at around 491K in the week of December 6 before settling at approximately 398K by the end of December.

Pinterest demonstrated steady download numbers, averaging around 28K to 32K per week. Active user metrics were robust, with a slight fluctuation but generally maintaining around 2.6M to 2.8M throughout the quarter.

Google Home experienced a significant spike in downloads, reaching approximately 38K in the week of December 20, followed by a decrease to 29K in the last week of December. Active users increased steadily, from 162K at the beginning of the quarter to about 212K by the end.

H&M - we love fashion had a more varied download pattern, peaking at around 17K in early November and then experiencing a decline to around 10K in the week of December 20. Active users showed fluctuations, peaking at approximately 621K in late November and ending the quarter at around 479K.

These insights are based on data from Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.