Top 5 Lifestyle Apps on Android in Europe Q4 2021

During the fourth quarter of 2021, the top 5 lifestyle applications on the Android platform in Europe showcased diverse trends in downloads and active users. Here’s a detailed analysis based on data from Sensor Tower.

Pinterest experienced a consistent pattern in weekly downloads, ranging from approximately 362K to 414K. The highest number of downloads was recorded in the week of December 27, with around 414K. On the active users front, the numbers fluctuated slightly, starting at about 32.4M at the end of September and peaking at around 33.9M in late October. The quarter ended with 33.1M active users.

Google Home saw a notable increase in weekly downloads, especially in December. Downloads surged from around 172K in early October to a peak of approximately 391K in the week of December 20. Active users also followed an upward trend, beginning at about 1.5M and reaching nearly 2M by the end of the quarter.

Amazon Alexa had an impressive spike in downloads during the holiday season. Weekly downloads soared from around 76K at the beginning of October to a high of approximately 725K in the week of December 20. Active users mirrored this growth, starting at about 2M and peaking at nearly 2.8M by the end of December.

Glovo: Food Delivery and More maintained steady weekly downloads, generally ranging from 156K to 219K. The highest downloads were observed in the week of November 1, with around 219K. Active users showed a gradual increase over the quarter, starting at approximately 1.97M in late September and reaching about 2.31M by early December.

H&M - we love fashion exhibited consistent weekly downloads, peaking at around 208K in the week of November 22. Active users experienced a significant increase in late November, reaching about 4.6M, before stabilizing around 3.5M towards the end of December.

This data, sourced from Sensor Tower, provides valuable insights into the performance of these leading lifestyle apps in Europe. For more detailed analytics and trends, visit Sensor Tower.