Top 5 Android Lifestyle Apps in Bulgaria: Q4 2021 Performance

During the fourth quarter of 2021, the top 5 lifestyle apps on the Android platform in Bulgaria exhibited varying performance trends. Here's a closer look at their metrics:

Glovo: Food Delivery and More saw a steady decrease in weekly downloads from 20K at the start of October to around 4.4K by the end of December. Weekly active users fluctuated, peaking at nearly 58.5K in early November, before settling at approximately 46.9K by the end of the quarter.

Pinterest maintained a consistent download rate, averaging around 3.4K downloads per week. Active users remained stable, with minor fluctuations, ending the quarter with about 272K weekly active users.

Coca-Cola: Play & Win Prizes experienced a rise in weekly downloads in November, reaching over 3.2K, before declining to around 1.6K by the end of December. Weekly active users increased from approximately 3.3K in late October to around 6.7K by mid-November, then tapered off to about 5.2K at the end of December.

Mi Home downloads showed a notable increase in late December, peaking at about 2.6K. Active users also saw a rise, starting from around 21.5K in late September and reaching approximately 25.4K by the end of the quarter.

Cash’em All: Play & Win exhibited a steady increase in downloads, peaking at nearly 1.9K in the final week of December. Weekly active users grew from around 2.2K in late September to over 3.3K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.