Top 5 Finance Apps on Android in El Salvador in Q4 2021

During the fourth quarter of 2021, the finance app landscape in El Salvador saw significant activity, with the top five apps demonstrating notable trends in downloads and active users. Data from Sensor Tower highlights the performance of these apps, providing insights into their market presence.

Chivo Wallet from Gobierno de El Salvador emerged as a dominant player. Weekly downloads started at around 160K in late September and experienced a general decline, ending the year at approximately 35K. However, weekly active users showed a consistent upward trend, starting from 145K and peaking at around 410K by the end of December.

Tigo Money El Salvador also saw a dynamic quarter. Downloads fluctuated, starting at 8.2K and reaching a peak of about 29K in mid-December. Active users grew steadily from 23K to over 62K by the end of the year, reflecting increased engagement.

Bancoagrícola maintained a more stable download rate, with weekly figures ranging between 5K and 12K. Active users showed slight fluctuations but remained relatively stable, averaging around 130K throughout the quarter.

Binance: Buy Bitcoin & Crypto experienced a significant spike in downloads early in the quarter, reaching up to 18K in mid-October, before tapering off to about 1K by the end of December. Active users grew from 26K to nearly 48K, indicating steady user engagement despite the drop in downloads.

Finally, Banca Móvil BAC saw relatively modest download numbers, ranging from 2.4K to 5K. Active users remained consistently high, starting at 188K and ending the quarter slightly lower at around 183K.

For more detailed insights and data, visit Sensor Tower.