AI Insights · Timothy · January 2022
Top 5 Finance Apps on Android in Latin America, Q4 2021
Discover the performance trends of the top 5 finance apps on the Android platform in Latin America during Q4 2021, including key insights on downloads and active users.
In the fourth quarter of 2021, the finance category on the Android platform in Latin America saw notable trends among the top 5 applications. Here’s a closer look at their performance based on data from Sensor Tower.
Nubank: conta, cartão e mais consistently showed strong weekly downloads, starting at approximately 623K in late September and peaking at around 846K in early December. The app maintained a high level of weekly active users, starting at 25.8M and experiencing a slight increase to 28.4M by early December before a minor dip to 26.7M by the end of the year.
Mercado Pago: cuenta digital saw a steady trend in weekly downloads, ranging from 486K to 676K, with a notable peak in the week of November 22. The app’s weekly active users consistently grew from 16.4M in late September to a high of 18.6M by mid-December, before settling at 17.4M at the end of the quarter.
iti: banco digital, cartão e + experienced significant growth in weekly downloads, especially in November, reaching a peak of 712K in early December. The weekly active users also showed an upward trend, growing from 1.7M in late September to a peak of 2.7M by the end of December.
PicPay: Conta, Cartão e Pix maintained a consistent download rate, averaging around 316K to 342K downloads per week, with a slight dip towards the end of December. The active user base showed fluctuations, starting at 11.7M and reaching a peak of 13.2M in the week of November 22, before dipping to 11.7M by the year’s end.
PayPal - Pay, Send, Save saw varied weekly downloads, with a notable spike to 654K in mid-December. The active users also showed a significant increase in mid-December, peaking at 12.4M before dropping to 9M by the end of December.
These insights highlight the dynamic landscape of finance apps in Latin America on the Android platform during the fourth quarter of 2021. For more detailed analytics and trends, visit Sensor Tower.