AI Insights · Timothy · January 2022
Top 5 Finance Apps on Android in Kenya in Q4 2021
A look at the performance of the top 5 finance apps on Android in Kenya during Q4 2021, focusing on downloads and active user trends.
During the fourth quarter of 2021, the finance app landscape in Kenya saw significant activity, with notable performances from the FairKash - Loan to M-Pesa, Creditmoja - Digital Loan APP in Kenya, M-PESA, Zenka Loan App - Kenya, and OKash - Safe Loan App in Kenya apps. Here’s a breakdown of their performance based on data from Sensor Tower.
FairKash - Loan to M-Pesa experienced a fluctuating trend in weekly downloads, starting with a peak of around 201K in late September and then gradually decreasing to approximately 39K by the end of December. Weekly active users also varied, peaking at about 393K in early December before declining to around 240K at the end of the quarter.
Creditmoja - Digital Loan APP in Kenya showed a significant drop in weekly downloads from approximately 401K at the start of the quarter to around 26K by the end. Similarly, the number of weekly active users decreased from around 406K in late September to approximately 176K by late December.
M-PESA maintained a relatively stable trend in weekly active users, peaking at around 2.6M in late November. Weekly downloads varied, starting at approximately 156K in late September, dropping to around 22K by the end of December.
Zenka Loan App - Kenya saw a steady decline in both weekly downloads and active users. Downloads decreased from around 141K in late September to approximately 26K by the end of December. Active users also declined from about 222K to approximately 115K during the same period.
OKash - Safe Loan App in Kenya experienced a similar downward trend in weekly downloads, starting at around 105K in late September and dropping to approximately 11K by late December. Weekly active users decreased from about 147K to approximately 73K in the same timeframe.
These trends provide valuable insights into the finance app market in Kenya during Q4 2021. For more detailed data and insights, visit Sensor Tower.