AI Insights · Timothy · January 2022
Top 5 Education Apps on Android in New Zealand Q4 2021
In Q4 2021, leading education apps on the Android platform in New Zealand, including Duolingo and PictureThis, showed varied performance in downloads, revenue, and active users.
The final quarter of 2021 saw significant activity in the Education category on the Android platform in New Zealand. Here's a closer look at the performance of the top five education apps, according to data from Sensor Tower.
PictureThis - Plant Identifier from Glority Global Group Ltd. experienced fluctuating trends in weekly downloads and revenue. Weekly downloads peaked mid-October at around 3.1K and then saw a decline, eventually rising again to approximately 2.3K by the end of December. Revenue demonstrated a steady upward trajectory in October, reaching about $2.4K by the end of the month, with a notable increase to $2.6K in mid-November. Active users followed a similar pattern, peaking at 7.3K in mid-October before dropping and then climbing back to approximately 6.2K by the end of December.
Kahoot! Play & Create Quizzes by Kahoot! saw a consistent decline in both downloads and active users throughout the quarter. Downloads began at 1.5K in late September and fell to 516 by the end of December. Active users also decreased from 5.7K to 2.8K over the same period. Revenue peaked at $451 in early October but dropped to around $110 by the end of December.
Simply Piano: Learn Piano Fast from Simply Ltd. showed a steady increase in weekly downloads, starting at 569 in late September and peaking at around 1.7K by late December. Active users followed a similar trend, rising from 1.8K to about 3.9K by the end of the quarter. Revenue, however, remained relatively low, fluctuating with a peak of $282 in mid-October.
Duolingo: Language Lessons by Duolingo maintained a strong presence with stable active users, peaking at 11.6K in late December. Weekly revenue saw significant growth towards the end of the quarter, skyrocketing to approximately $9.6K in the final week of December. Downloads, however, showed a declining trend from 2.2K in late September to about 815 by the end of the year.
Finally, NZ Driving Theory Test by Vialsoft Apps demonstrated a steady download performance, peaking at 1.2K in the last week of December. Revenue showed an upward trend in December, reaching approximately $183 in mid-December before settling at $65 at the end of the month.
For more detailed insights and data, visit Sensor Tower.