Top 5 Apparel Apps on Android in South Africa Q4 2021

In Q4 2021, the performance of the top apparel apps on the Android platform in South Africa revealed interesting insights. Data from Sensor Tower highlights the weekly downloads and active user trends for these applications.

SHEIN-Shopping Online maintained a strong presence with a high number of weekly downloads. The app peaked at approximately 92K downloads in early October and saw a significant drop to around 13K by mid-December. Active users fluctuated, starting at 362K in late September and ending the quarter at 306K, with notable peaks reaching over 446K in late November.

Nike: Shoes, Apparel & Stories experienced a steady increase in weekly downloads, peaking at 10K in the week of November 22. Active users followed a similar trend, increasing from 14K in late September to a peak of 21K in late November before slightly decreasing to 14K by the end of December.

Sportscene Social Club saw a significant rise in downloads mid-quarter, reaching 9.1K in the week of November 22. The app's downloads started at 2.6K in late September and ended at about 1K by the end of December.

Zara exhibited steady download numbers throughout the quarter, with a notable peak of 2.8K downloads in the last week of December. Active users showed a consistent pattern, starting at 18.5K in late September and ending at 20K by the end of December.

Newchic - Fashion Online had a varied performance in downloads, with a peak of 2.8K in mid-October and a low of 761 in early November. Active users started at 5.1K in late September and rose to 4.5K by the end of December, despite some fluctuations in between.

These trends provide a snapshot of the dynamic landscape of apparel apps in South Africa. For more detailed insights and data, visit Sensor Tower.