AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in the US: Q4 2021 Performance
Discover the performance trends of the top 5 apparel apps on Android in the US during Q4 2021, based on data from Sensor Tower.
During the fourth quarter of 2021, the top 5 apparel apps on the Android platform in the United States showcased varied performance trends in terms of downloads and active users. Here’s a detailed look at their metrics:
SHEIN-Shopping Online had a notable presence throughout the quarter. Weekly downloads reached a peak of approximately 133K in early November but showed a downward trend towards the end of the year, settling at around 66K in the final week of December. Active users saw a similar pattern, peaking at around 2.1M in late November and then decreasing to approximately 1.5M by the end of December.
Nike: Shoes, Apparel & Stories experienced steady downloads with a slight increase towards the end of the quarter, reaching around 91K in early December. Active users fluctuated, peaking at approximately 756K in late November before dropping to around 480K by the end of December.
GOAT – Sneakers & Apparel saw a significant rise in downloads throughout the quarter, starting at around 18K in late September and climbing to approximately 50K by mid-December. Active users also increased, peaking at around 408K in late November before stabilizing at approximately 357K by the end of December.
adidas: Shop Shoes & Clothing maintained consistent download numbers with notable spikes in mid-December, reaching around 37K. Active users peaked at approximately 206K in late November but showed a slight decline towards the end of December, stabilizing at around 126K.
Blush Mark: Girls Happy Hour had a varied performance with weekly downloads peaking at around 27K in late November and then decreasing to approximately 16K by the end of December. Active users followed a similar trend, peaking at around 51K in late November and then declining to approximately 43K by the end of December.
This data, sourced from Sensor Tower, provides valuable insights into the performance trends of leading apparel apps. For more detailed analytics and insights, visit Sensor Tower.
