AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in El Salvador - Q4 2021
Explore the performance of the top 5 apparel apps on Android in El Salvador during Q4 2021, highlighting trends in downloads and active users.
During the fourth quarter of 2021, the top 5 apparel applications on the Android platform in El Salvador demonstrated varied performance in terms of weekly downloads and active users. According to Sensor Tower data, here's a closer look at how each app fared.
SHEIN-Shopping Online saw a notable fluctuation in its weekly downloads, starting with approximately 3.7K downloads at the beginning of October and peaking at about 5.5K in early November. However, downloads declined towards the end of December, reaching around 2.8K. The app's weekly active users showed a steady increase, rising from 60.3K in late September to nearly 70K by the end of December.
BERSHKA: Fashion & trends experienced a gradual rise in weekly downloads, growing from around 228 downloads in late September to a peak of 724 in mid-December. Active users also increased, starting at approximately 1.8K and reaching around 3K by mid-December, before dropping to 2.3K at the end of the year.
PULL&BEAR: Fashion and Trends had a similar trend, with downloads beginning at around 168 and peaking at 731 in mid-December, before falling to 345 by the last week of December. The app's active users increased from 815 in late September to approximately 1.6K in mid-December, but saw a decline to 1.3K by the end of the quarter.
ROMWE - Ultimate Cyber Mall showed a steady increase in weekly downloads, starting at 192 in late September and reaching a peak of 509 in mid-December. The active user base also grew, beginning at 1.2K and peaking at 1.7K in mid-December, before slightly decreasing to 1.5K by the end of December.
Zara experienced a consistent increase in weekly downloads, starting at 202 in late September and peaking at 457 in late November. However, downloads slightly decreased to 375 by the end of December. Active users saw a gradual increase from around 1.7K in late September to 2K by mid-December, with a slight dip before ending the year at approximately 2K.
For more detailed insights and data, visit Sensor Tower.
