Top Apparel Apps on Android in Sweden Q4 2021

In Q4 2021, the top apparel applications on the Android platform in Sweden displayed a range of performance trends in terms of weekly downloads and active users. Here’s a closer look at the top five apps:

BestSecret experienced a notable increase in weekly downloads, peaking at approximately 7.3K in mid-November. The app saw a slight dip towards the end of the year but maintained a steady flow, with downloads hovering around 2.9K to 3.6K in December. Active users also showed an upward trend, starting from 15.7K at the end of September and reaching a high of 25K in mid-November before stabilizing around 21.8K by the end of December.

Zalando – online fashion store had consistent weekly downloads, ranging from 2.5K to 3.9K, with a noticeable peak in mid-November at 3.9K. The app’s active users demonstrated a steady increase, starting from 82.7K at the end of September and reaching a peak of 114.9K in late November. However, there was a slight decline towards the end of the quarter, ending at 82.9K in December.

SHEIN-Shopping Online showed fluctuating download numbers, peaking at 5.7K at the end of September and experiencing a low of 1.9K in mid-November. However, the downloads picked up again towards the end of December, reaching 3.3K. The app maintained a robust active user base, starting at 105.9K and peaking at 117.1K in late November, before ending the quarter at 88.2K.

H&M - we love fashion had a steady download rate, with notable peaks in late November at 6.6K. Despite a dip in early December, the downloads rebounded to around 2.4K by the end of the month. Active users showed a peak of 85.5K in late November but generally hovered between 63.8K and 85.5K throughout the quarter.

bonprix - fashion & style experienced consistent weekly downloads, peaking at 2.7K in late December. Active users remained relatively stable, starting at 21.2K at the end of September and peaking at 23K in late December.

These insights are based on data from Sensor Tower, where you can find more detailed analysis and trends.