Top 5 Apparel Apps on Android in Serbia Q4 2021

Throughout the fourth quarter of 2021, the top 5 apparel apps on the Android platform in Serbia showcased varied performance in weekly downloads and active users. Here, we delve into the trends observed for each app, based on data from Sensor Tower.

Fashion&Friends exhibited a fluctuating trend in weekly downloads. Starting at approximately 5.8K downloads in the first week of October, the app saw a decline to around 3.7K by mid-October. November brought a peak, with downloads reaching 6.4K in the week of November 22. However, the numbers dipped again in December, closing the quarter with roughly 2.6K downloads in the last week.

Zara experienced a more consistent pattern. Weekly downloads began at around 1.1K and saw a notable increase to 4.4K in the week of November 22. The trend remained relatively stable afterward, ending the quarter with approximately 1.3K downloads in the final week of December.

Katrin showed an initial surge in weekly downloads, peaking at 2.2K in mid-October. This was followed by a significant drop, stabilizing at around 500-600 downloads per week throughout November and December. The app concluded the quarter with about 627 downloads in the last week of December.

BERSHKA: Fashion & trends saw its downloads peak at 2.2K in the week of November 22. Prior to this, the app had a steady range of 500-600 downloads per week. December brought another spike, with downloads reaching 1.5K in the week of December 20, before ending the quarter at approximately 680 downloads.

Stradivarius - Clothing Store had a relatively low but stable download rate for most of the quarter, with numbers around 300-400 downloads per week. However, significant peaks were observed in the week of November 22 and December 20, with downloads reaching 1.8K and 1.2K respectively. The quarter closed with about 628 downloads in the final week.

For more detailed insights and analysis, visit Sensor Tower.