AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Netherlands for Q4 2021
Discover the performance trends of the top 5 apparel apps on Android in the Netherlands during Q4 2021, based on data from Sensor Tower.
In the fourth quarter of 2021, the top 5 apparel applications on Android in the Netherlands showed varied performance in terms of downloads and active users. Here's a closer look at the trends:
Zalando – online fashion store experienced a significant peak in weekly downloads at the beginning of October with around 10.5K downloads. The numbers fluctuated throughout the quarter, ending December with approximately 4.6K downloads. The app's weekly active users saw a steady increase, peaking at 218.6K in late November before a slight dip to 175.4K by the end of December.
SHEIN-Shopping Online had its highest weekly downloads at the end of September with 8.6K, followed by a general decline, reaching its lowest in late November at 2.5K. However, there was a slight recovery towards the end of December with 3.6K downloads. Weekly active users were relatively stable, peaking at 363.9K in late November before dropping to 266.8K by the end of the quarter.
ABOUT YOU Online Fashion Shop had a notable spike in weekly downloads around mid-November, reaching approximately 7.2K. The downloads then saw a decline, finishing the year with around 3.6K. The app's weekly active users followed a similar trend, peaking at 63.9K in mid-November and then decreasing to 48.5K by the end of December.
BestSecret showed a sharp increase in weekly downloads mid-November, hitting a peak of approximately 14.9K. The downloads then decreased, stabilizing around 4.1K by the end of December. Weekly active users also experienced a significant rise, peaking at around 30.1K in mid-November before slightly declining to 23.6K at the end of the quarter.
H&M - we love fashion had steady weekly downloads with a notable peak at 4.5K in late October. The downloads then tapered off, concluding December with roughly 2.5K. Weekly active users saw a peak in late November at 143.4K before settling to 122.4K by the end of the year.
These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.
