Top 5 Apparel Applications on Android in the Middle East - Q4 2021

The final quarter of 2021 saw notable trends in the performance of the top 5 apparel applications on the Android platform in the Middle East. Here's a closer look at how these apps fared in terms of downloads and active users.

SHEIN-Shopping Online demonstrated consistent weekly download numbers, peaking at around 84.9K in mid-November. However, there was a slight dip towards the end of the quarter, with downloads falling to approximately 69.2K in the last week of December. Active users for SHEIN started at 1.9M in late September and saw a steady increase, peaking at about 2.4M in late November, before slightly declining to 2M by the end of December.

Namshi - We Move Fashion experienced a significant rise in weekly downloads, reaching approximately 43.4K in the week leading up to December 20. Active users saw a gradual increase from 140K at the beginning of the quarter to around 174K in the same week of December, before settling at 159K by the end of the month.

Max Fashion - ماكس فاشون saw weekly downloads peak at around 29.1K in early November. Active user numbers fluctuated throughout the quarter, starting at 91.6K and reaching a peak of 102K in mid-November before declining to approximately 83.8K by the end of December.

Splash Online - سبلاش اون لاين had a notable increase in weekly downloads, peaking at around 29K in mid-November. Active users for Splash Online started at 14.9K in late September, peaked at 51.2K in mid-November, and ended the quarter at approximately 28.1K.

6thStreet Online Shopping showed a significant surge in weekly downloads, hitting a peak of 25.5K in early November. Active users increased from 72.1K in late September to a peak of 149.9K in early November, before declining to about 86.9K by the end of December.

These insights are based on data from Sensor Tower, which provides a comprehensive analysis of mobile app performance. For more detailed insights, visit Sensor Tower's website.