AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Kenya - Q4 2021
Discover the performance trends of the top 5 apparel apps on Android in Kenya during Q4 2021, including downloads and active user metrics.
In the fourth quarter of 2021, the top 5 apparel applications on the Android platform in Kenya showed varying trends in terms of downloads and active users. Here’s a closer look at how each app performed during this period.
SHEIN-Shopping Online experienced a noticeable fluctuation in weekly downloads, starting with approximately 2.5K at the end of September and dropping to around 1.3K in early October. Mid-quarter, the app saw a resurgence, peaking at about 1.6K downloads per week in late December. Weekly active users for SHEIN also showed a dynamic pattern, beginning with around 14.3K users and settling at approximately 13.4K by the end of the quarter.
Namshi - We Move Fashion had a more gradual movement in its weekly downloads, starting with 912 downloads at the end of September and witnessing a low of 152 in late October. However, the app ended the quarter on a higher note with around 789 downloads in the week of December 20. Active users displayed a similar trend, beginning with 950 and reaching 804 by mid-December.
Fashion Nova saw a significant drop in weekly downloads from 1.1K at the end of September to about 295 in early October. The app experienced minor fluctuations throughout the quarter, ending with 383 downloads in the final week of December. Active users for Fashion Nova started at 4.5K and saw a decrease to approximately 3.2K by the end of the quarter.
ASOS had a relatively stable pattern in weekly downloads, starting with 349 and ending with 323 downloads by late December. The app's active user count began at around 3.3K and maintained a steady range, concluding the quarter with approximately 3.2K active users.
Lastly, Max Fashion - ماكس فاشون showed a moderate trend in weekly downloads, starting at 443 and seeing a low of 95 in early November, before slightly rising to 242 by the end of December. Active users followed a similar pattern, beginning with 1K and ending at 848 by the close of the quarter.
For more detailed insights and analytics, visit Sensor Tower.
