AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Greece Q4 2021
A review of the performance of the top five apparel applications on the Android platform in Greece during the fourth quarter of 2021.
In the fourth quarter of 2021, the top five apparel applications on the Android platform in Greece showcased varying trends in downloads and active users. Here is a detailed look into their performance.
ABOUT YOU Online Fashion Shop saw a significant fluctuation in weekly downloads. Starting the quarter with around 22.2K downloads, the app peaked at 30.5K in mid-October before experiencing a steady decline to about 7.7K by the end of December. Weekly active users followed a similar trend, rising from 50.5K to a peak of 74.4K in mid-October and then gradually decreasing to approximately 59.3K by the end of the quarter.
SHEIN-Shopping Online experienced moderate weekly downloads, starting at 12.4K and fluctuating to a low of about 2.8K in mid-December, before rising again to 4.7K by the end of the quarter. The app maintained a relatively stable number of weekly active users, beginning with 234.4K and seeing minor fluctuations, ending the quarter at 214K.
efootwear - online fashion had a consistent download trend throughout the quarter. Weekly downloads started at 3K, peaked at 5.8K in late November, and ended at 4.9K in December. Active users also saw an upward trend, starting at 13.7K and finishing the quarter at 19.9K.
H&M - we love fashion showed a notable increase in downloads around mid-October, reaching 8.5K, but generally maintained a range between 1.8K and 4.8K throughout the quarter. The app's active users fluctuated, starting at 51.1K, peaking at 74.6K in mid-October, and ending at around 62.7K by the end of December.
adidas: Shop Shoes & Clothing experienced a steady trend in weekly downloads, starting at 2.4K, peaking at 5.4K in early November, and concluding at 2.7K by the end of the quarter. Active users followed a similar pattern, beginning at 25.4K, peaking at 32.9K in early November, and ending at 27.7K in December.
These insights into app performance highlight the dynamic nature of the apparel app market in Greece. For more detailed insights and data, visit Sensor Tower.
