Top 5 Apparel Apps Performance on Android in Denmark Q4 2021

The fourth quarter of 2021 saw varying performances among the top 5 apparel apps on the Android platform in Denmark. The data provided by Sensor Tower offers insights into weekly downloads and active users trends for these apps.

Zalando – online fashion store experienced stable weekly download numbers, with a peak of approximately 2.5K during the week of November 15. However, downloads fluctuated throughout the quarter, ranging from around 1.3K to 2.5K. Weekly active users saw a general upward trend mid-quarter, peaking at nearly 89K in the week of November 22 before a gradual decline towards the end of December, finishing at about 64K.

H&M - we love fashion had a notable spike in downloads during the week of November 22, reaching approximately 2.6K. For the rest of the quarter, download numbers ranged between 693 and 1.3K. The app's active users saw a significant increase during the same week, peaking at around 50K, before experiencing a downward trend, ending the quarter with approximately 38K active users.

SHEIN-Shopping Online maintained a steady download rate, with weekly downloads fluctuating between 572 and 1.7K. Active users remained relatively stable, ranging from around 19.2K to 23.6K throughout the quarter, with a slight peak in the last week of December.

ONLY STORES saw a peak in downloads during the week of October 25, reaching approximately 1.7K. For the rest of the quarter, weekly downloads varied significantly, with numbers ranging from 474 to 1.7K. No data on active users was available for this app.

JD Sports had a notable increase in downloads during the week of November 22, peaking at about 1.3K. Throughout the quarter, downloads ranged from 477 to 1.3K. Active users showed a steady increase, particularly from mid-November, peaking at around 3.4K in the week of November 29, before ending the quarter at approximately 2.5K.

For more detailed insights and data, visit Sensor Tower.