Top 5 Apparel Apps on Android in Germany Q4 2021

In the fourth quarter of 2021, the top 5 apparel applications on the Android platform in Germany exhibited diverse performance trends in terms of downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the dynamics of these popular fashion apps.

Zalando – online fashion store experienced a stable trend in weekly downloads, peaking at around 36K in mid-October and then gradually declining to approximately 22K by the end of December. Weekly active users saw an initial increase from 476K to a high of 679K in late November, followed by a decline to about 498K in the final week of December.

BestSecret saw a significant rise in weekly downloads in early November, reaching up to 53K, before settling down to around 18K by the end of the quarter. Active users followed a similar trend, growing from 83K in late September to a peak of 139K in late November, and then decreasing to 95K by the end of the year.

H&M - we love fashion showed fluctuating weekly downloads, starting at 12K in late September and peaking at 22K in late November, before stabilizing around 19K in December. Active user numbers increased from 406K at the beginning of the quarter to a peak of 479K in late November, but then dropped to around 361K by the end of December.

SHEIN-Shopping Online experienced a decline in weekly downloads from 28K in late September to approximately 14K by the end of December. Weekly active users also decreased, starting at 738K and dropping to around 485K over the same period.

bonprix - fashion & style had varying weekly downloads, peaking at 23K in early December but dropping significantly to around 4K towards the end of the month. Active users decreased from 269K in late September to about 184K by the end of December.

For more detailed insights and data, visit Sensor Tower.