Top 5 Apparel Apps on Android in Colombia Q4 2021

In Q4 2021, the top 5 apparel apps on the Android platform in Colombia demonstrated diverse trends in weekly downloads and active users. The data, sourced from Sensor Tower, provides valuable insights into the performance of these apps during this period.

SHEIN-Shopping Online saw a significant number of weekly downloads, starting strong with 34.6K at the end of September and peaking at 36.2K in mid-October. However, downloads declined to 6.5K by the end of December. Weekly active users fluctuated, starting at 484K in late September, peaking at 586K in early November, and ending the quarter at approximately 477K.

adidas: Shop Shoes & Clothing experienced moderate weekly downloads, beginning at 19.1K in late September and showing a decline to around 12K by the end of December. Active users started at 154K, peaked at 159K in early November, and slightly decreased to 148K by the end of the quarter.

Airy - Women's Fashion had a varied performance in weekly downloads, peaking at 6.5K in early November and dropping to negligible numbers by the end of December. Active users showed a similar trend, starting at 5.6K in late September, peaking at 8.9K in early November, and declining to around 2K by the end of December.

Zara maintained steady weekly downloads, starting at 1.4K in late September and ending at 2.1K in December. The app saw a consistent increase in active users, beginning at 11.5K and reaching approximately 13.3K by the end of the quarter.

BERSHKA: Fashion & trends had modest weekly downloads, starting at 1.2K in late September and maintaining similar numbers throughout the quarter, ending at 1.1K in December. Active users showed a slight increase, starting at 9.4K and ending at around 8.5K by the end of December.

For more detailed insights and data, visit Sensor Tower.