AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Chile Q4 2021
Explore the performance of the top 5 apparel apps on the Android platform in Chile during Q4 2021, including download trends and active user statistics.
In Q4 2021, the top 5 apparel applications on the Android platform in Chile showed varied performance metrics across downloads and active user trends. Below is a detailed look at how each app fared during this period, based on data from Sensor Tower.
SHEIN-Shopping Online experienced peaks and troughs in weekly downloads. The app started strong with 44K downloads in late September, peaking at 53K in early November, before declining to around 11K by mid-December. Active users remained relatively stable, starting at 880K and peaking at 1.08M in early November, before settling around 900K by the end of December.
adidas: Shop Shoes & Clothing had a more fluctuating download pattern, starting at 5.7K, peaking at 8.5K in early October, and finishing the year at around 3.8K. Active users showed a similar trend, beginning at 74K, rising to 83K in early December, and ending at approximately 59K.
Zara maintained a relatively steady download rate, with a notable peak of 5.2K in mid-December. Active users started at 21.5K in late September, with a peak of 25.5K in mid-December, before ending the year around 21.6K.
FARFETCH - Shop Luxury Fashion saw steady download numbers, starting at 1.7K, peaking at 2.9K in mid-October, and ending the quarter around 1.6K. Active users began at 3.9K, peaked at 5K in mid-October, and ended the year around 3.8K.
Airy - Women's Fashion had a sharp decline in downloads, starting at 2.9K in late September, peaking at 6.3K in mid-October, but dropping dramatically to just 9 downloads by the end of December. Active users followed a similar pattern, starting at 5.5K, peaking at 8.8K in mid-October, and ending the year around 1.8K.
These insights provide a snapshot of the performance of leading apparel apps in Chile. For more detailed analytics, visit Sensor Tower.