AI Insights · Timothy · January 2022
Top 5 Apparel Apps on Android in Brazil Q4 2021
A look at the performance of the top 5 apparel apps on Android in Brazil during Q4 2021, highlighting key metrics such as downloads and active users.
The fourth quarter of 2021 saw significant activity in the apparel app market on the Android platform in Brazil. Here’s a closer look at the performance of the top 5 apparel applications during this period, based on data from Sensor Tower.
SHEIN-Shopping Online experienced a varied trend in weekly downloads, peaking at approximately 783K in mid-November before dropping to around 373K by the end of December. The app maintained a strong presence with weekly active users, starting at 4.6M at the end of September and reaching around 5.1M by the end of December.
Lojas Renner - Comprar Roupas saw steady weekly downloads throughout the quarter, peaking at roughly 212K in mid-November and tapering off to about 72K by the end of December. The app's weekly active users increased from 1.6M at the end of September to over 2.1M by late November, before settling at approximately 1.7M at the end of December.
Marisa: Roupas, Calçados, Moda displayed a consistent increase in weekly downloads early in the quarter, peaking at around 132K in mid-October and then stabilizing around 75K by the end of December. Weekly active users for Marisa also rose steadily, starting at 532K in late September and reaching nearly 716K by mid-October, before leveling off at around 586K by the end of December.
C&A - Comprar roupas showed fluctuations in weekly downloads, with a peak of approximately 117K in mid-October and a decline to around 56K by the end of December. The app's weekly active users saw an increase from 428K at the end of September to a high of 708K in late November, before dropping to about 325K by the end of December.
Riachuelo – Comprar roupas experienced a steady performance in weekly downloads, peaking at around 123K at the end of September, and ending the year at roughly 72K. Weekly active users for Riachuelo also followed a similar trend, rising from 888K at the end of September to a high of 849K in late November, before decreasing to approximately 691K by the end of December.
For a more detailed analysis and additional insights, visit Sensor Tower.
