Top 5 Apparel Apps on Android in Bulgaria: Q4 2021

Throughout the fourth quarter of 2021, the top 5 apparel applications on Android in Bulgaria demonstrated varied performance trends in terms of downloads and active users. Here's a closer look at each app's metrics based on data from Sensor Tower.

ABOUT YOU Online Fashion Shop saw a notable fluctuation in weekly downloads, peaking at around 7.7K in mid-November. However, it experienced a steady decline towards the end of the quarter, dropping to approximately 2.3K in the last week of December. Active users exhibited a similar trend, with a high of around 108K in early November, followed by a gradual decrease to around 89K by the end of December.

efootwear - online fashion experienced a peak in weekly downloads in mid-November at approximately 7K, after which the numbers fluctuated, ending the quarter at around 2.6K. Active users for the app also peaked in mid-November at around 24K and then decreased to approximately 18K by the end of the quarter.

Fashion Days - online shopping had its highest download week in mid-November with about 13.6K downloads. This was followed by a significant drop, ending the quarter with around 1.2K downloads. The app's active users peaked at around 40K in mid-November and then saw a decline to approximately 20.5K by the end of December.

MODIVO - Fashion store online showed steady growth in weekly downloads, peaking at around 3.6K in mid-November. The numbers then stabilized, ending the quarter at around 2.6K. Active users followed a similar trend, peaking at around 5.9K in mid-November, and settling at approximately 5.5K by the end of December.

CCC club, shoes and fashion had a peak in weekly downloads in mid-November at about 2.9K, but the numbers dwindled to approximately 1.5K by the end of December. Active users reached a high of around 6K in mid-November and then decreased to about 4.4K by the end of the quarter.

For more detailed insights and further data, visit Sensor Tower.