Top 5 Apparel Apps on Android in Austria for Q4 2021

In the fourth quarter of 2021, the top five apparel apps in Austria on the Android platform exhibited a range of performance trends in terms of weekly downloads and active users. The data, sourced from Sensor Tower, provides detailed insights into each app's market presence.

Zalando – online fashion store saw a modest increase in weekly downloads, peaking at approximately 4.7K during the week of November 22. However, by the end of December, downloads had declined to around 1.8K. Active users for the app also experienced fluctuations, starting at 67.2K in late September and reaching a high of 93.8K in late November before dropping to 58.2K by the end of December.

BestSecret experienced a notable rise in weekly downloads, with numbers increasing from 1.4K in late September to a peak of 6.4K in mid-November. By the end of December, downloads had stabilized around 3.1K. Active users followed a similar upward trend, growing from 13.4K in late September to a peak of 19.9K in late November, before slightly declining to 13.8K by the end of December.

H&M - we love fashion had a significant spike in weekly downloads, reaching 4.7K in mid-October. However, this number decreased to around 1.6K by the end of December. The app's active users saw a peak of 69.2K in late November, but by the end of December, the number had dropped to 53.2K.

ABOUT YOU Online Fashion Shop showed a steady performance in weekly downloads, peaking at approximately 3.4K in mid-November before falling to around 1.2K by the end of December. Active users fluctuated throughout the quarter, starting at 23.0K in late September, peaking at 29.2K in mid-November, and ending at 22.2K by late December.

SHEIN-Shopping Online experienced varied weekly downloads, peaking at 4.5K in late September and then seeing a decline to about 1.6K by the end of December. The app's active users showed a similar trend, starting at 31.2K in late September, peaking at 33.7K in late November, and decreasing to 24.7K by the end of December.

For more detailed insights and further data, visit Sensor Tower.