Top 5 Apparel Apps on Android in Africa - Q4 2021

In the fourth quarter of 2021, the top 5 apparel apps on the Android platform in Africa showcased interesting trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.

SHEIN-Shopping Online saw fluctuating weekly downloads, peaking at 116K in early October before gradually declining to around 41K by the end of December. The app maintained a strong presence in terms of weekly active users, starting at 626K and experiencing a peak of 766K in late November, before ending the quarter at 568K.

Modanisa: Modest Hijab Fashion experienced a varied download trend, with the highest at nearly 30K in early November, followed by a decline to around 5.3K in late December. Weekly active users mirrored this trend, peaking at 56K in early November and ending the quarter at approximately 28K.

H&M MENA - Shop Fashion Online displayed an interesting pattern in downloads. Starting strong with 31K in late September, the app saw varying numbers throughout the quarter, closing with around 7.7K in late December. Active users followed a similar trend, peaking at 97K in early November and concluding the quarter with about 64K.

Max Fashion - ماكس فاشون maintained a relatively stable download rate, starting at 8.6K and peaking at 13K in early November, before a slight decline to 7.6K by the end of December. Weekly active users remained consistent, starting at 32K and ending the quarter at approximately 32.5K.

Zara exhibited a steady increase in weekly downloads, reaching a peak of 18.7K in mid-November and closing the quarter at around 9.4K. Active users also saw a positive trend, starting at 77K and peaking at 97K in late November, finishing the quarter at 83K.

These metrics provide a comprehensive view of the performance of these top apparel apps in Africa. For more detailed insights and analytics, visit Sensor Tower.