AI Insights · Timothy · October 2021
Top 5 Shopping Apps in South Africa Q3 2021 Performance
Explore the performance of the top 5 shopping apps in South Africa during Q3 2021, including download trends, active user statistics, and more. Data sourced from Sensor Tower.
In the third quarter of 2021, the top 5 shopping applications in South Africa displayed varied performance metrics across downloads, active users, and revenue. Here is a detailed overview of their trends based on data from Sensor Tower.
SHEIN - Shopping Online saw a significant rise in weekly downloads, starting at around 39.5K in late June and peaking at approximately 105.6K by mid-September. Weekly active users also increased steadily from roughly 362.6K to 456.3K over the quarter.
Takealot - Mobile Shopping App experienced consistent download growth, with numbers climbing from about 31K at the beginning of the quarter to around 51.8K by the end of September. Active users showed a slight fluctuation but remained robust, ending the quarter at approximately 428.5K.
Alibaba.com maintained a steady pace in downloads, beginning at 22.9K and reaching around 29K by the end of September. Active users for the app showed a gradual increase throughout the quarter, rising from approximately 264.6K to 321K.
Pick n Pay asap! exhibited a notable uptick in weekly downloads mid-quarter, reaching a high of around 31.2K in early August before stabilizing at about 25.8K by the end of September. The app's active user base grew from about 40.6K to 55.3K over the period.
Wish: Shop and Save faced a decline in weekly downloads, starting from around 32K in late June and decreasing to approximately 21K by the end of September. Active users similarly saw a drop from about 71.6K to 53.2K during the quarter.
These insights provide a snapshot of the shopping app landscape in South Africa for Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
