Top 5 Shopping Apps Performance in Nigeria Q3 2021

In the third quarter of 2021, the top 5 shopping applications in Nigeria showed varied performance trends in terms of weekly downloads and active users. Here’s a closer look at the data collected from Sensor Tower.

Jumia Online Shopping saw a consistent increase in weekly downloads, peaking at approximately 71.8K in the week of August 30. Despite a slight dip towards the end of September, the app maintained a strong presence with downloads hovering around 60K. The number of weekly active users exhibited some fluctuations but generally stayed robust, ranging from 707K in early August to 809K in mid-September.

Alibaba.com experienced a steady increase in weekly downloads, reaching around 9.8K in the first week of September. The weekly active users for the app also showed a positive trend, peaking at approximately 186K in early September.

Wish: Shop and Save had a noticeable decline in weekly downloads throughout the quarter, starting from about 15.1K in late June and dropping to approximately 934 by the end of September. This downward trend was mirrored in its weekly active users, which decreased from 52.4K at the beginning of the quarter to around 18.2K by the end of September.

AliExpress - Shopping App maintained a relatively steady download rate, with a slight increase observed towards the end of the quarter, peaking at 7.5K in mid-September. The weekly active users also showed stability, ranging between 157K and 176K throughout the quarter.

DHgate-Online Wholesale Stores saw its weekly downloads fluctuate, peaking at around 9.1K in late August. The app's weekly active users showed a significant increase, especially in August, peaking at approximately 17.6K by the end of the month.

For more insights into the performance of these apps and other market trends, visit Sensor Tower.