Top 5 Shopping Apps Performance in Nigeria Q3 2021

In the third quarter of 2021, the performance of the top five shopping apps in Nigeria on a unified platform revealed interesting trends. The data, sourced from Sensor Tower, provides insights into the weekly downloads and active users of these popular apps.

Jumia Online Shopping maintained a strong presence with weekly downloads peaking at around 71K in late August. Despite fluctuations, it saw a consistent range between 46K and 71K downloads throughout the quarter. Weekly active users began at approximately 833K at the start of July, dipped to around 707K in early August, and rebounded to 789K by the end of September.

Jiji Nigeria experienced variable download numbers, starting at 30K in late June and reaching a high of 43K in early August. However, downloads declined to about 23K by the end of September. Active users showed a similar pattern, beginning at 458K, peaking at 480K in early August, and ending at 430K.

Alibaba.com saw a steady increase in downloads, starting at around 5.3K in late June and reaching a peak of nearly 9.8K in early September. Active users also exhibited an upward trend, growing from 170K in late June to about 186K by early September before stabilizing around 178K at the end of the quarter.

Wish: Shop and Save had a notable decline in downloads, starting at 15K in late June and dropping to under 1K by the end of September. Active users followed a similar downward trajectory, from around 52K in late June to approximately 18K by the end of September.

AliExpress - Shopping App showed consistent download numbers, ranging from 6.2K to 7.6K throughout the quarter. Active users remained relatively stable, starting at 165K in late June, peaking at 176K in late August, and ending at 157K by the end of September.

For more detailed insights and further data, visit Sensor Tower.