Top 5 Shopping Apps Performance in Italy, Q3 2021

In Q3 2021, the top shopping apps in Italy showed diverse trends in weekly downloads and active users. Here’s a detailed look at the performance of the leading shopping applications on a unified platform.

SHEIN - Shopping Online consistently maintained high weekly download numbers, starting at around 81K in late June and gradually decreasing to about 68K by the end of September. Active users for the app started at approximately 3.95M in late June, fluctuating slightly but ending the quarter at around 3.90M.

Amazon saw a stable trend in weekly downloads, ranging from about 52K to 59K throughout the quarter. The app's active user base was robust, starting at approximately 4.16M in late June and maintaining a steady growth, peaking at around 4.36M in late August before stabilizing at around 4.33M by the end of September.

Zalando – Online fashion experienced a notable increase in weekly downloads, peaking at about 58K in late August. The active user count also showed a significant rise, especially from mid-August, reaching around 1.04M by the end of August and slightly tapering off to approximately 946K by the end of September.

ABOUT YOU Online Fashion Shop saw a dramatic spike in weekly downloads in mid-September, reaching around 196K, and maintaining high levels through the end of the quarter. Active users increased significantly in September, starting at about 81K in early September and reaching approximately 280K by the end of the month.

eBay online shopping & selling maintained a steady weekly download rate, ranging from about 23K to 41K. The app's active user base showed consistent growth, peaking at approximately 1.54M in early September and settling at around 1.49M by the end of the quarter.

These insights, derived from Sensor Tower data, highlight the dynamic performance of top shopping apps in Italy during Q3 2021. For more detailed analytics and trends, visit Sensor Tower.