Top 5 Shopping Apps in Germany Q3 2021: Unified Platform Performance

In the third quarter of 2021, the top shopping apps in Germany exhibited diverse trends in weekly downloads and active user numbers. Here’s a closer look at the performance of the top 5 shopping apps on a unified platform:

Kleinanzeigen - without eBay experienced a consistent rise in weekly downloads, peaking at approximately 102K in the final week of September. Active users for the app showed a steady presence, with numbers fluctuating around 5.5M throughout the quarter.

Amazon saw weekly downloads ranging from 68K to 82K, with a notable increase towards the end of the quarter. Weekly active users remained stable, averaging around 5.3M.

Klarna | Shop now. Pay later. exhibited a gradual increase in weekly downloads, culminating at approximately 72K by the end of September. The app’s active user base varied, ending the quarter with around 1.1M users.

OTTO - Online Shopping & Möbel showed significant growth in weekly downloads, particularly noticeable in late August with a peak of 92K. Active users also saw an upward trend, reaching approximately 1.3M by the end of the quarter.

SHEIN - Shopping Online experienced a modest increase in weekly downloads, peaking at about 53K in the last week of September. Active users for SHEIN steadily rose, closing the quarter at around 1.3M.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.