AI Insights · Timothy · October 2021
Top 5 Shopping Apps in Switzerland Q3 2021
An analysis of the top 5 shopping apps on a unified platform in Switzerland during Q3 2021, highlighting trends in downloads and active users.
The third quarter of 2021 saw varied performance among the top five shopping apps in Switzerland on a unified platform. These insights, provided by Sensor Tower, reveal trends in weekly downloads and active users for Lidl Plus, SHEIN - Shopping Online, Zalando – Online fashion, Coop supermarket, and H&M - we love fashion.
Lidl Plus had a noticeable decline in weekly downloads, starting at approximately 15K in late June and dropping to around 7.3K by the end of September. However, the app's weekly active users increased consistently, peaking at nearly 68K in the final week of the quarter.
SHEIN - Shopping Online experienced a steady but slight decline in weekly downloads, beginning at around 10.6K and ending at about 7.2K. Despite this, the app maintained a relatively stable number of weekly active users, fluctuating around the 115K to 120K mark.
Zalando – Online fashion showed a mixed trend in weekly downloads, with a low of 6.1K in early August and a high of approximately 8.9K by the end of August. The weekly active users for Zalando saw a positive upward trend, growing from around 176K in mid-September to nearly 194K by the end of the quarter.
The Coop supermarket app saw a sharp drop in weekly downloads from around 21.7K at the end of June to approximately 2.4K in late September. Weekly active users also declined, from about 62.6K at the start of the quarter to roughly 30.4K by the end of September.
Lastly, H&M - we love fashion experienced fluctuations in weekly downloads, starting at roughly 5.1K, dipping to around 3.5K in late July, and then rising again to about 5.2K by the end of September. The active user base remained relatively stable, starting at approximately 155K and ending at a similar level by the end of the quarter.
For more detailed insights and additional data, visit Sensor Tower.