AI Insights · Timothy · October 2021
Top 5 Shopping Apps Performance in Brazil Q3 2021
In Q3 2021, the top 5 shopping apps in Brazil demonstrated varied performance in downloads and active users, with some apps seeing significant growth.
Throughout Q3 2021, the performance of the top 5 shopping apps in Brazil on a unified platform showcased diverse trends in downloads and active user metrics. The data, sourced from Sensor Tower, provides a detailed view of these trends, offering insights into the app market dynamics.
Shopee Brasil - Frete Zero saw a remarkable increase in weekly downloads, peaking at approximately 1.4M in mid-August. The app maintained high download numbers throughout the quarter, with a slight dip to around 900K by the end of September. Active users also showed a positive trend, starting at 13.5M at the beginning of the quarter and ending just above 15.5M.
SHEIN - Shopping Online experienced steady download growth, with weekly downloads peaking at about 707K in early August. Despite minor fluctuations, weekly active users grew consistently, starting from 5.3M in late June and reaching approximately 5.8M by the end of September.
AliExpress - Shopping App showed significant download activity, with a peak of over 762K downloads in mid-August. However, there was a noticeable decline towards the end of September, reaching around 311K. Active users remained relatively stable, starting at 9.2M and peaking at 11.7M in late August, before slightly decreasing to around 10.2M by the end of the quarter.
Magalu: compras com descontos also saw a steady increase in downloads, peaking at approximately 664K in mid-August. Active users followed a similar upward trend, growing from 5.7M in late June to around 6.3M by mid-September, before slightly declining to 6.2M at the quarter's end.
Mercado Libre: Compras Online maintained a consistent weekly download rate, with figures ranging between 370K and 430K. Active users remained robust, hovering around the 20M mark throughout the quarter, starting at 20.8M and ending slightly lower at 20.9M.
These performance metrics highlight the competitive landscape of shopping apps in Brazil, with varying degrees of success in user acquisition and engagement. For more detailed insights and data, visit Sensor Tower.
