Top 5 Shopping Apps in Bulgaria Q3 2021: Unified Platform Performance

In the third quarter of 2021, the top 5 shopping apps in Bulgaria exhibited diverse trends in downloads and active user engagement. Here’s a closer look at their performance based on Sensor Tower data.

eMAG.bg saw a notable fluctuation in weekly downloads, peaking at approximately 12.9K in late June and dipping to around 6.4K by mid-September before rising again to 8.6K by the end of the quarter. Weekly active users for the app remained relatively stable, starting at 80.6K and ending at 80.2K, with a peak of 85.2K in late August.

efootwear.eu online shoe store experienced a significant drop in weekly downloads from about 9.8K in late June to a low of 2.4K in early August, followed by a recovery to 4.6K by late September. Active users mirrored this trend, decreasing from 26.5K to 16.4K in late August, before stabilizing at around 21.6K by the end of the quarter.

ABOUT YOU Online Fashion Shop had a steady increase in weekly downloads, starting at 5.4K in late June and reaching a peak of 6.9K in early September. Active users showed a consistent upward trend from 98.9K at the start of the quarter to 113.9K by the end of September.

Lidl Plus maintained a stable download rate throughout the quarter, with a slight increase from 3.8K in late June to 5.7K by the end of September. Weekly active users showed a similar pattern, starting at 59.4K and ending at 67.4K, with a peak of 66K in mid-September.

Alibaba.com observed a significant rise in weekly downloads, beginning at 1.9K in late June and climbing to 6.3K by the end of September. Active users also increased from 32.5K to 48.3K over the same period, demonstrating a growing user base.

For more detailed insights and data, visit Sensor Tower.