Top 5 Shopping Apps in Bulgaria for Q3 2021: Unified Platform Performance

In the third quarter of 2021, Bulgaria's top shopping apps saw varying performance trends in terms of downloads and active users. Below, we break down the quarterly performance of the top 5 shopping apps on a unified platform, according to data from Sensor Tower.

eMAG.bg showed a fluctuating trend in weekly downloads, peaking at around 12K in late August before declining to roughly 6.4K by mid-September. Active users saw a more stable pattern, starting at 80.6K in late June, dipping slightly in July, and then recovering to end the quarter at approximately 80.2K.

OLX - Купувайте и продавайте experienced an uptick in weekly downloads early in the quarter, reaching around 11K in early August, before dropping to approximately 3K by the end of September. The app's active users started at 67.4K in late June, peaked at 84.7K in mid-August, and closed the quarter at about 68.9K.

efootwear.eu online shoe store had a significant drop in weekly downloads from early August, hitting a low of around 2.2K before gradually climbing back to approximately 4.6K by the end of September. Active users followed a similar trend, starting at 26.5K in late June, dropping to around 16.4K in late August, and then slightly recovering to approximately 21.6K by the end of the quarter.

ABOUT YOU Online Fashion Shop maintained a steady increase in downloads, peaking at around 6.9K in early September and ending the quarter with approximately 5.6K downloads. Active users saw a consistent rise throughout the quarter, starting at 98.9K in late June and reaching approximately 113.9K by the end of September.

Lidl Plus had a more stable download trend, with weekly downloads ranging from approximately 3.3K to 6.3K, peaking in mid-August. Active users showed a general upward trend, starting at 59.4K in late June and reaching approximately 67.4K by the end of September.

For more detailed insights and data on app performance, visit Sensor Tower.