AI Insights · Timothy · October 2021
Top 5 Shopping Apps in Austria Q3 2021 Performance Review
An overview of the performance trends for the top 5 shopping apps in Austria during Q3 2021, including downloads, active users, and revenue.
During the third quarter of 2021, the top 5 shopping applications in Austria showcased varied performance trends across downloads and active users. The data, sourced from Sensor Tower, highlights the dynamics of these popular apps, providing insights into their market traction.
SHEIN - Shopping Online experienced a decline in weekly downloads, starting from 11.8K in late June and tapering off to around 7.5K by the end of September. Despite the drop in downloads, weekly active users showed resilience, maintaining around 100K throughout the quarter and peaking at 102.7K in the final week of September.
Amazon maintained a steady download rate, starting at 6.4K and ending at 7.8K weekly downloads. The app saw consistent engagement with weekly active users hovering around 600K, reaching its highest at approximately 608.7K in the last week of September.
Zalando – Online fashion showed a positive trend in downloads, beginning at 5.4K and climbing to 7.2K by the end of the quarter. Active users also grew, starting at 115.3K and closing at 120.1K weekly active users, indicating a strong user retention and engagement.
IKEA faced fluctuations in weekly downloads, starting at 3.5K, peaking at 7.1K in late August, and settling at 5.1K by the end of September. However, the app's weekly active users remained relatively stable, fluctuating slightly around the 30K mark and reaching 32.4K in the final week of the quarter.
H&M - we love fashion saw an inconsistent download trend, with numbers ranging from 3.6K to 5.7K throughout the quarter. Active user counts showed more stability, starting at 102.2K and reaching 105.3K by the end of September, demonstrating a loyal user base.
For more detailed insights and data, visit Sensor Tower.
