Top 5 Shopping Apps in Africa Q3 2021

The third quarter of 2021 showcased varying trends in the performance of the top five shopping apps in Africa. Here’s a breakdown of the key metrics for Jumia Online Shopping, Alibaba.com, Amazon Shopping, SHEIN - Shopping Online, and Souq.com سوق.كوم.

Jumia Online Shopping

During Q3 2021, Jumia Online Shopping experienced a fluctuating trend in weekly downloads, starting with around 395K in late June and peaking at approximately 487K by the end of September. The app's weekly active users saw a slight decline from 3.9M at the beginning of the quarter to around 3.6M in late July, followed by a recovery to approximately 3.9M by the end of September.

Alibaba.com

Alibaba.com’s weekly downloads showed a consistent upward trend, beginning with 225K in late June and reaching a peak of about 389K in mid-September. The app's weekly active users also increased steadily from 2.4M in late June to around 3M by the end of September.

Amazon Shopping

Amazon Shopping saw a dramatic rise in downloads, starting with about 27K in late June and spiking to approximately 419K by mid-September. The app's weekly active users mirrored this trend, increasing from around 1.2M in late June to approximately 2M by the end of September.

SHEIN - Shopping Online

SHEIN - Shopping Online showed steady growth in weekly downloads, from 76K in late June to a peak of approximately 142K by mid-September. Weekly active users for the app also trended upward, starting at around 652K in late June and reaching approximately 820K by the end of September.

Souq.com سوق.كوم

Souq.com سوق.كوم experienced a significant decrease in weekly downloads, starting at 118K in late June and dropping to approximately 11K by the end of September. Similarly, weekly active users saw a decline from around 1.6M in late June to approximately 428K by the end of September.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.