AI Insights · Timothy · October 2021
Top 5 Shopping Apps in Africa Q3 2021 Performance
Explore the performance of the top 5 shopping apps in Africa during Q3 2021, with insights on weekly downloads, active users, and trends.
In the third quarter of 2021, the top five shopping apps in Africa showcased varying trends in terms of downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
Jumia Online Shopping experienced a steady increase in weekly downloads, peaking at approximately 487K in the final week of September. Active users fluctuated throughout the quarter but remained robust, with a high of around 3.9M in the last week.
Alibaba.com saw a significant rise in weekly downloads, reaching about 389K in mid-September. Active users also followed an upward trend, peaking at roughly 3M in early September before stabilizing around that mark towards the end of the quarter.
Amazon Shopping displayed a sharp increase in weekly downloads, particularly in the latter half of the quarter, with a peak of around 419K in mid-September. Active users increased progressively, culminating in approximately 2M by the end of September.
OLX Arabia - أوليكس maintained a consistent download rate, with weekly downloads hovering around the 130K-150K range. Active users remained relatively stable, averaging around 1.3M throughout the quarter.
SHEIN - Shopping Online enjoyed a steady rise in weekly downloads, peaking at approximately 142K in mid-September. Active users also saw growth, reaching around 820K by the end of September.
This data provides a comprehensive view of the performance of leading shopping apps in Africa. For more detailed insights, visit Sensor Tower.
