AI Insights · Timothy · October 2021
Top 5 Parenting Apps in Kenya Q3 2021 Performance Overview
Discover the performance trends of the top 5 parenting applications in Kenya during Q3 2021, based on data from Sensor Tower.
Explore the performance of the top 5 parenting applications in Kenya during the third quarter of 2021. This analysis includes data on weekly downloads, active users, and revenue, providing insights into the popularity and user engagement of these apps. All data is sourced from Sensor Tower.
My Family - Family Locator
Published by Friendzy Limited, this app saw a fluctuating trend in weekly downloads, starting at 1.6K in late June and peaking at 2.6K in mid-July before declining to just 41 by the end of September. Weekly revenue showed a similar pattern, with a peak of $107 at the end of June, dropping to $2 by the end of September. Active users also varied, beginning at 2.7K in late June and experiencing a slight decrease to 2.2K by the end of the quarter.
Kids Videos and Songs
This app, from Kids Channel - Kids Rhymes, Nursery Videos & Songs, maintained steady weekly downloads between 526 and 1K for most of the quarter, though it dropped sharply to just 6 by the end of September. Active users started strong at 6K in late June, fluctuating throughout the quarter but ending at 4.7K.
Be Closer: Family location
Published by Applabel LTD, this app had a notable increase in weekly downloads, peaking at 1.3K in early August. However, downloads fell to 118 by the end of the quarter. Revenue peaked at $82 in late July but dropped to $32 by the end of September. Active users saw a similar trend, starting at 401 in late June, peaking at 1.6K in mid-September, and ending the quarter at 349.
Pregnancy App & Baby Tracker
From BabyCenter, this app had consistent weekly downloads, ranging from 176 to 852, with a peak in early September. Active users started at 2.9K in late June, peaking at 3.8K in early September before dropping to 2.3K by the end of the quarter.
Pregnancy + | Tracker App
Philips Digital UK Limited's app saw steady weekly downloads, with notable peaks of 820 in late July and 447 at the end of September. Active users showed a strong upward trend, starting at 9.3K in late June and rising to 10.7K by the end of the quarter.
For more detailed insights and analytics on these apps, visit Sensor Tower.
