AI Insights · Timothy · October 2021
Top 5 Parenting Apps Performance in Nigeria Q3 2021
Discover the performance trends of the top 5 parenting apps in Nigeria during Q3 2021, including their weekly downloads, revenue, and active users.
In Q3 2021, the top 5 parenting applications on a unified platform in Nigeria demonstrated varied performance trends in terms of weekly downloads, revenue, and active users. Below, we delve into the specifics for each app, based on data from Sensor Tower.
Be Closer: Family location experienced a significant spike in weekly downloads, peaking at 17.8K in the week of August 9. However, downloads sharply declined to just 96 by the end of September. Weekly revenue saw a similar trend, starting at approximately $1.2K at the beginning of July and dropping to $119 by the end of September. Active users peaked at 25.6K in early August but later decreased to 2.5K by the end of the quarter.
My Family - Family Locator showed a relatively stable performance. Weekly downloads peaked at 3.2K in mid-July but gradually declined to 768 by the end of September. Revenue remained consistent, averaging around $200 per week, with a slight increase to $254 in the final week of September. Active users fluctuated between 3.5K and 6.1K, ending the quarter at 3.8K.
Find my kids: live GPS tracker maintained steady weekly revenue, averaging around $30, with a notable peak of $49 in mid-September. Downloads were modest, peaking at 618 in the week of September 20, while active users increased to 904 during the same period, before settling at 582 by the end of the quarter.
BabySparks - Development Activ had a stable revenue trend, averaging around $30 weekly, with a peak of $69 in the final week of September. Weekly downloads were moderate, peaking at 370 in mid-July and ending the quarter at 152. Active users remained consistent, ranging from 401 to 612 throughout the quarter.
Qustodio Parental Control App showed a steady increase in revenue, peaking at $112 in mid-September. Weekly downloads were low, with a maximum of 289 at the beginning of the quarter and dropping to single digits by the end. Active users decreased from 351 at the start to 86 by the end of September.
For more detailed insights and data, visit Sensor Tower.
