AI Insights · Timothy · October 2021
Top 5 Parenting Apps Performance in the UK - Q3 2021
Discover the performance of the top 5 parenting apps on a unified platform in the UK for Q3 2021, including trends in downloads, revenue, and active users.
In the third quarter of 2021, the top 5 parenting applications in the United Kingdom showed varied performance across different metrics such as weekly downloads, revenue, and active users. Below, we delve into the specifics of each app's performance based on Sensor Tower data.
Find my kids: live GPS tracker from GEO TRACK TECHNOLOGIES INC experienced significant growth in weekly revenue, starting at approximately $13.8K and peaking at around $40.5K in early September. Weekly downloads followed a similar upward trend, beginning with 4.8K and reaching a high of 25K by early September. The app's weekly active users also increased notably, starting from 58.5K and peaking at 110.8K in the same period.
Be Closer: Family location, published by Applabel LTD, saw a decline in weekly revenue from $10.4K at the beginning of the quarter to around $4.2K by the end of September. However, downloads showed an improvement, starting at 2.2K and reaching 7.5K by mid-September. Active users also increased, beginning at 4.7K and reaching a peak of 9.7K in the same period.
BackThen baby milestones album by Back Then Digital Ltd had fluctuating weekly revenue, with a notable peak at $11.7K at the start of the quarter and another peak of $10.9K at the end of August. Weekly downloads remained relatively stable, averaging around 200 to 260 downloads throughout the quarter.
BabySparks - Development Activ from BabySparks saw consistent weekly revenue, fluctuating between $2.7K and $4.4K. Weekly downloads remained steady, ranging from 688 to 1.2K. Active users showed a slight decline from 3.8K to 3.4K over the quarter.
Speech Blubs: Language Therapy, published by Blub Blub Inc., maintained a steady weekly revenue trend, starting at $3.6K and peaking at $5.1K in mid-August. Weekly downloads showed a decrease from 846 to 446, while active users fluctuated slightly, averaging around 5.8K to 6.5K throughout the quarter.
For more detailed insights into the performance of these apps, visit Sensor Tower.
