AI Insights · Timothy · October 2021
Top 5 News Apps Performance in Brazil Q3 2021
In Q3 2021, Brazil's top 5 news apps on a unified platform showed varied trends in downloads, revenue, and active users. Detailed insights from Sensor Tower reveal the performance metrics.
Throughout the third quarter of 2021, the top 5 news applications in Brazil demonstrated diverse trends in weekly downloads, revenue, and active users. Here’s a detailed look at their performance.
Valor Econômico - Exclusivo from Editora Globo saw a notable rise in weekly revenue, starting from approximately $2.7K at the end of June and peaking at around $4.5K by the end of September. Weekly downloads fluctuated, reaching a high of 475 in late August before dipping to 302 in the last week of September.
GZH: notícias RS from Grupo RBS maintained a relatively steady weekly revenue, with a moderate increase from about $1.4K at the beginning of the quarter to approximately $2.2K by the end of September. Downloads showed an upward trend, starting at 4.7K in late June and reaching 5.1K in the final week of September. Active users fluctuated but remained strong, peaking at 251K in mid-September.
Folha de S.Paulo from Empresa Folha da Manhã S.A. experienced a slight increase in weekly revenue, starting at around $5.5K at the end of June and ending at $5.9K in late September. Downloads peaked at 8K in early August, with a slight dip to 6.4K by the end of the quarter. Active users remained relatively stable, fluctuating around the 180K to 190K mark.
O Globo, another offering from Editora Globo, showed consistent revenue, ranging from $2.5K to $3.1K throughout the quarter. Downloads saw a significant rise from 2.8K in late June to 15.2K by the end of September. Active users also increased, starting at 75K and peaking at 91K in mid-September.
The Economist - News, Podcasts from The Economist had a relatively stable revenue trend, hovering around $700 to $1K throughout the quarter. Downloads remained consistent, averaging between 200 to 300 weekly. Active users maintained a steady rate, fluctuating slightly around the 1.8K to 2K range.
These insights, sourced from Sensor Tower, provide a comprehensive view of the performance of Brazil's top news apps in Q3 2021. For more detailed analytics and trends, visit Sensor Tower.
