Top 5 Lifestyle Apps in New Zealand: Q3 2021 Performance

During the third quarter of 2021, the top 5 lifestyle apps in New Zealand showed varied performance in terms of weekly downloads, revenue, and active users, according to Sensor Tower data. Here’s a closer look at how each app fared on the unified platform.

Google Home experienced consistent weekly downloads, peaking at around 7.4K in mid-July and generally hovering between 5.4K and 6.5K for the rest of the quarter. The app maintained a stable user base with active users fluctuating close to 65K throughout the period.

Pinterest saw a gradual increase in weekly downloads, reaching up to 4.9K in late August and early September. Active users remained strong, holding steady around the 1.2M mark, with minor fluctuations throughout the quarter.

Trade Me: Property, Jobs, Shop had weekly downloads ranging between 4.5K and 5.3K, with a notable spike to 5.3K in the final week of September. The app’s active users were consistent, averaging around 112K to 119K.

Tinder Lite generated significant weekly revenue, peaking at approximately $62K in mid-July. Weekly downloads were relatively stable, fluctuating between 2.5K and 3.3K. Active users remained consistent, averaging around 142K.

Z App had modest weekly downloads, with a peak of 2.3K in mid-July and a general range of 1K to 1.6K for the rest of the quarter. The app did not report weekly active users.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower’s platform.