AI Insights · Timothy · October 2021
Top 5 Lifestyle Apps on Unified Platform in Kenya Q3 2021
The top 5 lifestyle apps in Kenya for Q3 2021 saw varying trends in downloads and active users, with MySafaricom leading in both metrics.
In the third quarter of 2021, the performance of the top 5 lifestyle apps on a unified platform in Kenya displayed diverse trends. Here’s a look at the weekly downloads and active user metrics for these leading applications.
MySafaricom had a notable presence in the market. Weekly downloads fluctuated, peaking at around 208K in the week of September 6. The app saw a decline towards the end of the quarter, with downloads dropping to approximately 81K by the week of September 27. Active users increased steadily, starting at around 1.17M at the beginning of the quarter and reaching approximately 1.71M by the end.
My Airtel experienced a mixed trend in downloads. The highest number of downloads was observed in the last week of September, hitting around 32.9K. Active users also showed growth, climbing from around 148K at the beginning of the quarter to approximately 209K by the end.
Glovo: Food Delivery and More saw a steady performance in downloads, with a peak of approximately 13.5K in the week of July 19 and a dip to around 5.9K in early September. Active users demonstrated an overall increasing trend, starting at about 78.7K and ending the quarter at around 93K.
Pinterest maintained a consistent download rate, peaking at around 12.4K in the final week of September. Active user numbers remained relatively stable, starting at approximately 290K and ending the quarter at around 307K.
Pesa Win showed a significant spike in downloads mid-September, reaching around 22.7K in the week of September 20, before dropping to about 6.8K by the end of the month.
These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower’s platform.
