Top 5 Lifestyle Apps Performance in Ghana Q3 2021

In the third quarter of 2021, the top 5 lifestyle applications in Ghana displayed diverse performance metrics on a unified platform, encompassing both iOS and Android data. Here’s a closer look at how these apps fared:

GeoZilla - Find My Family from GeoZilla Inc. saw substantial fluctuations in both weekly downloads and revenue. Weekly downloads peaked at 24.5K in early July but gradually declined to 8.5K by the end of September. Revenue showed a notable spike, reaching approximately $2.2K in mid-July, then fluctuating around $800 to $900 for most of the quarter. Active users started at 69.3K and saw a peak of 96.1K, before stabilizing around 54.8K by the end of September.

Pinterest maintained a steady performance with weekly downloads ranging from 9.4K to 12K throughout the quarter. Active users consistently hovered around 400K, peaking at 441K in the final week of September.

Glovo: Food Delivery and More experienced significant variability in downloads and active users. Downloads started strong at 22.1K in late June, dipped in July, and saw a resurgence to 12.7K in early September. Active users followed a similar trend, beginning at 44.1K and peaking at 49.7K in early September.

Visa Benefits & Offers Africa by Visa Inc. showed a dramatic increase in downloads, especially in mid-September, soaring to 43.1K from a modest start of just 6 downloads in early August. This app did not generate any revenue during this period, and no active user data was available.

MTN Pulse from MTN GHANA displayed moderate download activity, peaking at 5.5K in late August. The app maintained a consistent download rate, although no revenue or active user data was provided for this period.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.