Top 5 Lifestyle Apps Performance in Belarus Q3 2021

In the third quarter of 2021, the lifestyle app category in Belarus saw varied performance trends across the top 5 apps on a unified platform. Here's a closer look at the metrics for Pinterest, JET – scooter sharing, Mi Home, Hint: Horoscope & Astrology, and Cash’em All: Play & Win.

Pinterest experienced fluctuating weekly downloads, peaking at approximately 11.8K in early August before stabilizing around 8.4K to 10K towards the end of the quarter. Active users remained robust, starting at 533K and ending at 545K, showing minor fluctuations throughout the period.

JET – scooter sharing saw a significant spike in downloads mid-July, reaching around 10K, and another peak in early August with nearly 14.2K downloads. However, the trend declined to around 3.2K by the end of September. Active users followed a similar pattern, peaking at 16K in mid-August and then decreasing to approximately 8.1K by the quarter's close.

Mi Home maintained steady weekly downloads, averaging around 2.3K to 3.4K throughout the quarter. Revenue showed notable spikes, especially in late July and late August, with peaks of $43 and $73 respectively. Active users saw a gradual increase, starting at 41K and reaching 42.3K by the end of September.

Hint: Horoscope & Astrology had varied revenue, with the highest being $455 at the end of June and a low of $236 in mid-September. Downloads peaked in mid-July at 3.6K but significantly dropped to 174 by the end of September. Active users mirrored this trend, peaking at 4K in early August and decreasing to 558 by the end of the quarter.

Cash’em All: Play & Win had a steady download trend, ranging from 910 to 1.6K per week. Active users started at 8.1K in late June, dipped to 2.5K in mid-July, and then recovered to around 3.2K by the end of September.

These insights underscore the dynamic nature of the lifestyle app market in Belarus during Q3 2021. For more detailed analytics and insights, visit Sensor Tower.