Top 5 Lifestyle Apps in Brazil Q3 2021: Unified Platform Performance

In Q3 2021, the top 5 lifestyle apps in Brazil exhibited diverse trends in downloads and active users. Here's a closer look at their performance on a unified platform combining both iOS and Android data:

Pinterest Downloads for Pinterest peaked at approximately 342K in mid-August before experiencing a gradual decline to around 277K by the end of September. Weekly active users showed a slight downward trend from 25.6M at the beginning of July to approximately 24.1M by the end of Q3.

Cash’em All: Play & Win Cash’em All: Play & Win saw a significant drop in weekly downloads from 327K in late June to about 130K by the end of August, followed by a modest recovery to 172K in late September. The app's weekly active users started at around 696K and fluctuated, ending the quarter at approximately 485K.

Cashing Cashing experienced varied weekly download numbers, peaking at 107K at the end of August. Weekly active users showed a steady increase from 202K in late June to a peak of 254K by the end of August, before stabilizing around 212K by the end of September.

Google Home Google Home's weekly downloads remained relatively stable, ranging between 59K and 87K throughout the quarter. Active users increased from approximately 564K in late June to a peak of 607K in mid-July, ending the quarter at around 537K.

Amazon Alexa Amazon Alexa witnessed a drop in weekly downloads from 149K in late June to around 52K by the end of September. Active users contracted from 645K to about 515K over the same period.

These insights were gathered using data from Sensor Tower. For a deeper dive into app performance metrics, head over to Sensor Tower.