Top 5 Lifestyle Apps Performance in Austria Q3 2021

In Q3 2021, the top 5 lifestyle apps on a unified platform in Austria displayed significant trends in downloads, active users, and revenue. Here’s a detailed look at their performance:

Pinterest saw a steady increase in weekly downloads, peaking at approximately 7.4K in late August. However, there was a slight decline in active users, from 1.2M at the beginning of the quarter to around 1.16M by the end.

Amazon Alexa experienced a decrease in weekly downloads, dropping from 3.2K in late June to about 2.1K by the end of September. Active users showed a slight fluctuation, starting at 59.4K and ending at around 56.5K.

ImmoScout24 - Austria displayed a positive trend in weekly downloads, increasing from 1.9K at the beginning of Q3 to around 2.3K by the end. The app maintained a relatively stable number of active users, fluctuating around the 23K mark throughout the quarter.

H&M - we love fashion showed a mixed performance in weekly downloads, with numbers ranging from 3.5K to 5.8K. Active users saw a slight increase from 102.1K at the start of the quarter to approximately 105.3K by the end.

Tinder Lite recorded a significant revenue stream, peaking at $243K in mid-August. Weekly downloads remained relatively stable, ranging from 2.9K to 4.2K, while active users fluctuated around 190K throughout Q3.

These insights come from Sensor Tower, and more detailed data can be found on their platform. The performance of these apps highlights the dynamic nature of the lifestyle category in Austria.