AI Insights · Timothy · October 2021
Top 5 Lifestyle Apps in Africa, Q3 2021: Performance Insights
Discover the performance trends of the top 5 lifestyle apps in Africa during Q3 2021, including weekly downloads, revenue, and active users.
Performance of Top 5 Lifestyle Apps in Africa for Q3 2021
In the third quarter of 2021, the top 5 lifestyle apps in Africa showed varied performance trends across weekly downloads, revenue, and active user metrics. Here’s a detailed look at their performance based on Sensor Tower data.
Muslim Muna: Quran Azkar Athan
Weekly Downloads Muslim Muna: Quran Azkar Athan experienced significant growth in weekly downloads, starting from around 112K at the end of June and peaking at approximately 322K in mid-September.
Weekly Revenue The app saw a steady increase in weekly revenue, beginning at $218 and reaching a peak of approximately $618 by the end of September.
Weekly Active Users The app's active user base saw continuous growth, starting from around 2.7M and rising to approximately 3.7M by the end of the quarter.
MySafaricom
Weekly Downloads Weekly downloads for MySafaricom varied, initially around 130K at the end of June, peaking at 208K in early September, and dropping to 80.8K by the end of the quarter.
Weekly Active Users The active user count showed an upward trend initially, moving from 1.2M to 1.7M by early September, but slightly declined to approximately 1.7M by the end of the quarter.
Weekly Downloads Pinterest's weekly downloads were relatively stable, fluctuating between 143K and 180K throughout the quarter.
Weekly Active Users The active user count for Pinterest remained strong, starting at around 5.2M and ending the quarter at approximately 5.4M.
Ablo - Nice to meet you!
Weekly Downloads Ablo experienced fluctuations in weekly downloads, starting at around 51K at the end of June, peaking at approximately 63.6K in mid-August, and dropping to about 25.2K by the end of September.
Weekly Revenue Weekly revenue for Ablo varied throughout the quarter, peaking at $929 in mid-July and ending at around $728 by the end of September.
Weekly Active Users The active user base showed a decline over the quarter, starting at approximately 378K and ending at around 319K.
My Airtel
Weekly Downloads My Airtel saw a rise in weekly downloads, starting at around 29K and reaching a peak of approximately 58.9K by the end of September.
Weekly Active Users The app's active user base increased steadily from around 419K at the end of June to approximately 523K by the end of September.
For more detailed insights and further data, visit Sensor Tower.
