Top 5 Insurance Apps in Turkey Q3 2021 Performance

The third quarter of 2021 saw varying performance trends for the top five insurance apps in Turkey across both iOS and Android platforms. Below, we delve into the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

AHE Mobil, published by Anadolu Hayat Emeklilik Anonim Şirketi, experienced fluctuating weekly downloads, starting at 10.1K at the end of June and peaking at 11.6K in mid-September. However, by the end of September, downloads dropped to 7.4K. The app's weekly active users followed a similar trend, beginning the quarter at 100K, peaking at 103K in mid-August, and ending at approximately 91K.

Allianz'ım from Allianz Sigorta A.S. showed a steady increase in weekly downloads, with numbers rising from 9.6K in late June to a peak of 11.4K in mid-September. Active users also increased, starting at 26.5K and reaching a high of 28.9K by the third week of September.

Garanti BBVA Emeklilik Mobile had a more varied performance. Weekly downloads began at 6.3K in late June, peaked at 11.4K in early September, and then fell to 4.5K by the end of the quarter. Active users mirrored this pattern, starting at 17.9K, peaking at 24.8K in early September, and ending at 16.6K.

AgeSA Mobil, published by AgeSA Hayat ve Emeklilik A.S., saw a notable dip in weekly downloads, starting at 8.5K in late June, dropping to 1.8K by mid-July, and gradually recovering to 6.1K by mid-September. Active users started at 44.9K, peaking at 48K in early July, and ending the quarter at 37.3K.

AXA Sağlığım from Axa Sigorta had a relatively stable performance in weekly downloads, ranging between 2.5K and 3.8K throughout the quarter. Active users showed a slight decline from 1.9K in late June to 2.1K by the end of September.

These insights provide a snapshot of the dynamic trends within the insurance app market in Turkey for Q3 2021. For more detailed analytics and insights, visit Sensor Tower.