AI Insights · Timothy · October 2021
Top 5 Insurance Apps Performance in Africa Q3 2021
Explore the performance of the top 5 insurance apps on a unified platform in Africa during Q3 2021, based on data from Sensor Tower.
In the third quarter of 2021, the African insurance app market showcased intriguing trends. Here we delve into the performance of the top 5 insurance apps on a unified platform, combining data from both iOS and Android.
Discovery from Discovery Limited saw a fluctuation in weekly downloads, starting at around 9K in late June and dipping to about 4.3K by the end of September. Active users experienced a slight decline, from 75K at the beginning of the quarter to approximately 66.6K in the final week.
OUTsurance maintained a relatively stable download rate throughout the quarter, averaging around 2.4K per week. Active users hovered around 6.2K, showing minor variations during the period.
Pineapple exhibited consistent weekly downloads, generally around 2.3K to 2.5K, with a slight drop to 1.9K in the last week of September.
MyAXA Plus from AXA Mansard (Nigeria) saw a significant peak in downloads in mid-August, reaching 3.7K, before tapering off to 635 by the end of September. Active users remained minimal, fluctuating around 30 throughout the quarter.
MyAXA Egypt experienced a steady increase in downloads, starting at 1.3K in late June and peaking at 2.1K in late August, with a slight decline to 1.9K by the end of September.
This data, sourced from Sensor Tower, provides a snapshot of the trends and engagement levels of top insurance apps in Africa during Q3 2021. For more detailed insights, visit Sensor Tower.
