AI Insights · Timothy · October 2021
Top 5 Finance Apps Performance in Africa Q3 2021
Explore the performance of the top 5 finance apps in Africa during Q3 2021, including trends in weekly downloads and active users.
In the third quarter of 2021, the top finance applications in Africa demonstrated notable performance trends on a unified platform. Below is a detailed analysis of these trends based on data from Sensor Tower.
M-PESA from Safaricom Limited saw significant fluctuations in its weekly downloads. Starting at around 220K downloads in late June, the app experienced a peak of approximately 334K downloads in early August before declining to about 158K by the end of September. Active users for M-PESA showed a consistent upward trend, beginning at roughly 701K and reaching over 2.2M by the end of the quarter.
OPay - Cash rain, Airtime, Transfer, Savings from OPay Digital Services Limited also had an eventful quarter. Weekly downloads started at around 90K in late June, peaking at approximately 108K in late July, and then tapering off to about 63K by the end of September. Active users for OPay remained relatively stable, starting at around 809K and maintaining a similar level, closing the quarter at approximately 734K.
AsapKash - Reliable Loans experienced varied weekly download trends. Downloads began at about 66K, peaking at 139K in late July, and then fluctuating significantly, ending the quarter at around 49K. Active users for AsapKash saw growth from 171K in late June to over 310K by the end of September.
Kashway - Safe loan app in Kenya from Risine Credit Limited showed a diverse pattern in weekly downloads, starting at about 63K, peaking at approximately 98K in mid-August, and then declining to around 43K by the end of the quarter. Active users for Kashway increased from around 168K in late June to approximately 196K by the end of September.
Branch - Personal Finance App from Branch International Financial Services Limited saw steady weekly downloads, beginning at about 60K and reaching a peak of approximately 92K by the end of September. Active users for Branch showed consistent growth, starting at around 314K and ending the quarter at over 392K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.
